Recruitment world – Is being different dead?
It’s all about your unique selling points or USP’s isn’t it? You’ve got to be different to survive in what is a very competitive, congested and cut throat recruitment world. How many times have you heard this? How many times have you said it? How many times have you asked your management teams to come up with something unique?
But surely with the amount of Recruitment businesses there are in the world and the amount of new ones starting every day this is now impossible? I suppose impossible is a strong word we are conditioned to ignore and there is always room for change through technology, innovation or just through a simple new way of doing things. However in our connected world it does not take long for those ideas to be the norm, with a variety of ways of delivering and describing the same thing. One of the wonderful things about our recruitment industry is that we are great at adapting and changing. Whether it is with the intention of providing improved services, growing and increasing market share or to deal with new legislation and key market changes that so often are thrown at us.
We are however also guilty of talking down or simplifying what we do, what we can provide and how we go about it. Remember when everyone used to tell us ‘It’s not rocket science’ – in fact I still hear that being said these days although in my opinion recruitment is a science and there are a lot of people out there who are very good at delivering that science.
Actually, I said it there. The key to our industry is the people. Of course our clients and candidates make what we do unique and to a certain extent we can of course control how we are perceived, as well as the experience they have by utilising our services. But in most cases the fully automated recruitment business has not yet arrived which leaves us with the people within. They certainly are unique. Granted the stereotypes exist but the big difference in any organisation I meet with are the individuals that make up the various teams and the culture that is deep seated within any business. Whether they are characteristics you choose to promote or ones that appeared involuntarily, the fact is you are different. It’s that difference; the culture and the relationships that your people have that you can affect that will give you your USP.
The big question therefore is not “Is being different dead?” but “Are you killing the USP within?”
Daniel Griggs is founder of Delta Genesis Consulting sharing recruitment knowledge by offering the recruitment world and users of recruitment services access to managerial, training and executive support on an advisory, interim or non-executive basis. He has over twenty-seven years professional business-to-business experience having been in the Recruitment world since his first role in 1989. He has worked for small, medium and global staffing businesses developing an in-depth knowledge of the industry. Holding roles that have seen him progress from consultant to board level whilst recruiting, training, managing, directing and developing businesses both domestically and internationally in several sectors. You can also follow him on twitter @DeltaGenesisCon